Social Media Tips for online success

A lot of individuals nowadays are forgetting how important concepts are compared to application. You ask them things that relate to Facebook or Twitter, they shoot back an answer instantly. You ask them the relevant concepts behind using such social networking sites, and they won?t mind you at all. If this is the case, people know only half of the thing. Simply, they are half-ignorant. What exactly is social media? Certainly, you can get plenty of hints from the words, but have you had the time to work it out fully

The Words ?Social? and ?Media?

Needless to say, the word ?social? relates to a group of individuals. This could be as small as a family, a little bigger like a community, and could be as big as a country. It encompasses interaction and communication. When we describe a man as someone who is socially active, he maintains a good relationship with the people surrounding him.

The term ?media? on the other hand means ways, means, or channels. These are the different methods on how something is achieved. Or, this is how something will be expressed. This could be a special or a unique strategy; this could be effective or otherwise.

Television networks, radio and newspapers are various types of media. But now that things are continuously being modified by the powers of the internet, online social media such as Facebook and Twitter prove to be very popular to its growing number of users.

The Relevance of Social Media

Not only that social network is created for bridging the gap of friends who are miles apart, but they are also methods of expressing thoughts and feelings. Apart from this, great deal of communication ? indeed plenty or ways ? is also exercised in these different social media platforms. Since these involve networks, people tend to influence the others, or the others choose to be influenced by some people.

In these virtual worlds, there are many possibilities. Now, relevant political issues are posted on Facebook walls; celebrity gossip goes viral on Twitter and many businesses perform advertising on YouTube. Since social media are innovations of people, and these things cannot control human activities, various things ? good and bad ? can arise. Therefore, just like most human inventions, how people use them make the difference. Responsible use of these wonderful tools would result to excellent things. And immature utilization, needless to say, results to terrible circumstances.

What is Social Media Marketing?

Change, as the old adage goes, is the only permanent thing in this world. The same holds true even with marketing these days. Today, marketing strategies such as traditional press releases and campaign advertisements are no longer the major topics of marketing books.

Traditional Marketing vs Modern Marketing

Social media marketing is not solely driven by modern strategies. For it to be effective, a combination of traditional and modern approaches must be applied. Traditional marketing approaches are deemed as the ones that establish demands, whereas social media marketing approaches are the ones to fulfill these demands. Therefore hand in hand, immediate and significant dividends can be generated with the effective execution of both.

The Business of Social Media Marketing

Social Media Marketing ? the application and effective strategizing of business campaigns through social technologies. It is now deemed as an integral component of business processes and not merely something that is in an alternative level.

Social Media Marketing ? is a way for marketers to better understand their clients through creating an involvement-based network. It is as well how customers connect to marketers passively directing them on how to reshape their business into a way that will become most acceptable to the prospected audience.

Social Media Marketing ? is an innovative collaboration of all your business functions. It is executive, customer support and marketing teams in one.

Social Media Marketing ? is the meaningful engagement of marketers and clients and the measurable execution of business strategies in a level that directly agrees to your business? objectives.

The Social in Social Media Marketing

Ultimately, social media marketing is participative. It runs through the active participation by and with your audience. Because of the strong connection given by social media, businesses can better meet marketplace dynamics and adhere to competitive opportunities than in a traditionally managed one.

Social media marketing is done in social media sites such as Facebook, Twitter, Pinterest, MySpace, Google + and LinkedIn, where social contexts and applications like posting, sharing, commenting and tagging are allowed.

Social media marketing, when implemented correctly creates a win-win set-up for the marketers and the consumers; companies will be able to understand and accept their customers? demands leading to the betterment of their business. As for the audience end, concerns, comments and feedback will effectively be sent across to the company; thus again, resulting to a mutual environment where open communication is strongly practiced.

Social Media for Business

Social media networks have both captured the hearts of customers and entrepreneurs. With the growth of social media, which still continues to skyrocket, its efficacy in advertising, selling and gathering feedback is truly amazing.
Why Businesses Need a Social Media Presence?

Consider the figures below:

• There is an estimated 1.6 billion users of the online image sharing website Flickr.
• 133 million blogs are currently available on the net and counting.
• In 2009 alone, YouTube had 375 million daily visitors, all of which came from different accounts.
• Facebook, solely for the month of September 2012 received more than 2.5 billion visits.

Consider this:

• What are the odds of social media not growing even further? Perhaps the way we communicate will continue to change and evolve even more in the future.

How is Social Media Defined?

Definitions of social media may take up pages without still giving a clear and definite meaning that an online marketer might seek.

So in as simple as ABC, social media is the portal of sharing co-created information, gathering wide-range feedback and building trust through the application and utilization of technology.

Social media revolves around 4 Cs ? Content, Context, Connection and Community.

Social Media Marketing: What Are Your Objectives?

The effectiveness of social media regardless of the kind of business it promotes has already been well established. However, before you devise a plan and launch your ship, it is of basic knowledge to have marketing objectives. Here are some of the objectives where social media marketing strategies stand out.

• Reaching target audience to communicate
• Shaping your site into a good source of information
• Involving customers in reshaping your business
• Spreading content to prospected new customers
• Establish yourself as an authority in your field of expertise

Blogging: The Gateway to Social Media

Search engines love blogs the same as how visitors love blog contents.

Blogging makes you hit two birds at one single shot ? search engines, the ones deciding which spot you will be on in search queries; and visitors, the ones determining and loving quality content.

Blogging means updating your site, and again a regularly updated site is loved by search engines. Posting and letting your visitors comment or even subscribe to your blog is a great social media marketing tactic. Applied with a couple of marketing strategies on other social media sites, the simple process of blogging has the startling ability of generating millions of visitors and thus, income.

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Source: http://www.trenchdoc.com/social-media-tips-for-online-success/

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Video: A Deal Within Reach?

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Cult Classics and Creative Gifts : Mom Knows It All. ? PR Friendly ...

You are here: Home ? This and That ? Cult Classics and Creative Gifts

Still need a last minute gift? Is the person a movie lover? If so, you might find these suggestions from Genna helpful.

There are just some movies that everybody agrees on. While the vast majority of the films produced over the last century are up for debate, there are a select few that everybody loves. We?re talking, of course, about those cult classics?the comedies that make you laugh no matter how many times you watch them and that serve as bonding material between you and the new friends you make.

For example, every Christmas, TNT airs A Christmas Story as a marathon. They just repeat it over and over and over all day long. It?s an event that people look forward to all year long. They wake up on Christmas morning, put on their?Christmas Story shirts?and let the marathon serve as background music for the whole holiday. Don?t be embarrassed if this sounds like you?there are lots of people who do this!

One of the great things about these cult favorites is that they make it easier to find gifts for the people who really love them. A Mel Brooks boxed set is a great gift for the person who loved Blazing Saddles. There are all sorts of t-shirts and related paraphernalia for the lovers of the Monty Python movies. Do you have a friend who watches Fight Club at least twice a year? A signed edition of Chuck Palahniuk?s latest novel makes a great gift. ?They even make ?the Dude? cardigans that are built to look like the bathrobe worn in The Big Lebowski.

The simple fact is that a love of the cult classics is something that bonds people together. When you?re in IKEA, standing in front of a stack of floor rugs and say ?It really tied the room together? and someone a few feet away chuckles, you share a glance. You might even exchange an acknowledgement of ?Dude? as a greeting with your fellow Big Lebowski fan shopper.? The same thing happens if you?re out somewhere and ?Puttin? on the Ritz? comes over the musak?everybody chuckles and shares in a moment of fandom for Young Frankenstein or, better, takes it a step further and tosses an ?I can?t breathe in this thing!? out there in reference to another Brooks classic: Spaceballs.

What?s your favorite cult classic? Are you a fan of Army of Darkness? Or are you more of an Evil Dead purist? Have you ever claimed to be Kaiser Solze? Okay, the Usual Suspects isn?t exactly a comedy but it?s still relevant!

Tags: gifts

Category: This and That

Source: http://www.valmg.com/index.php/2012/cult-classics-and-creative-gifts/

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How to Prevent Jet Lag

Scientists describe a system of light exposure that will make long plane trips more pleasurable.

By Jay Olson

For weary travelers, light is both friend and enemy Image: iStock / Gene Chutka

• 

  How does a Venus flytrap know when to snap shut? Can it actually feel an insect?s tiny, spindly legs? And how do cherry blossoms know when to bloom? Can they...

  Read More??

Jet lag: the main killer of productivity and enjoyment when travelling across time zones. Common folk remedies include pressure points, aromatherapy, and light exposure behind the knee. But is there evidence any of these actually work? Probably not. Fortunately, recent research on circadian rhythms has suggested a reliable method to reduce or even completely prevent jet lag.

Circadian rhythms are the roughly 24-hour biological rhythms that drive changes within humans and most other organisms. For example, humans have circadian rhythms of alertness and body temperature. Usually these rhythms align with the environment?s natural light and dark cycle: peak drowsiness occurs around 5:00?AM, when it is often dark out. Jet lag occurs when our rhythms no longer align with the environment. Flying from Vancouver to Moscow ? 12?hours ahead ? means that peak drowsiness occurs at 5:00?PM, when one would usually want to be alert. Although scientists have known about circadian rhythms for centuries, evidence has recently accumulated that we can apply this knowledge to minimise the negative effects of shift work and jet lag.

Whether circadian rhythms align with the environment is determined by factors such as exercise, melatonin, and light. Bright light exposure is the most powerful way to cause a phase shift ? an advance or delay in circadian rhythms. Light in the early morning makes you wake up earlier (?phase advance?); light around bed time makes you wake up later (?phase delay?).

This simple insight can be used to minimise jet lag. For example, Helen Burgess and colleagues from the Rush University Medical Center in Chicago studied whether jet lag could be prevented by phase shifting before departing. After three days of light exposure in the morning, the participants? circadian rhythms shifted by an average of 2.1?hours. This means they would feel less jet lagged, and would be fully adjusted to the new time zone around two days earlier. Several field studies have reached similar conclusions.

Thus, seeking and avoiding light at the right times can reduce jet lag. To seek light, expose yourself to bright and continuous light by going out in sunlight or using a commercially-available portable light box. To avoid light, stay indoors away from sunlight, or wear dark sunglasses.

Calculating when to seek and avoid light depends on the number of time zones crossed, direction of travel, and usual wake and sleep times. These calculations can be done automatically online, or manually by following some rough guidelines:

1. Estimate when your body temperature reaches a minimum. If sleeping 7 or fewer hours per night, assume this is 2?hours before your usual wake time. If sleeping more, assume this is 3?hours before your usual wake time.
2. Determine whether you need to advance or delay your circadian rhythms. If you are flying east (to a later time zone), such as from Los Angeles to New York, you will need to phase advance. Otherwise, if you are flying west, you will need to phase delay.
3. If you need to phase advance, avoid light for 4?hours before your body temperature minimum, and seek light for 4?hours after it. Otherwise, do the opposite.
4. Shift your estimated body temperature minimum by one hour earlier per day if phase advancing, or one and a half hours later per day if phase delaying.

Source: http://rss.sciam.com/click.phdo?i=92cfc491fa06924f980aebbfc8b5a290

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Motion picture academy extends Oscars voting

FILE - In this March 5, 2010 file photo, an Oscar statue stands on the red carpet outside the Kodak Theatre as preparations continue for the 82nd Academy Awards in Los Angeles, Calif. The motion picture academy says it's extending the deadline for members to vote for the Academy Awards to Jan. 4, 2013, following criticism of its new electronic voting system. The 85th annual Academy Awards are scheduled for Feb. 24, 2013. (AP Photo/Amy Sancetta, File)

FILE - In this March 5, 2010 file photo, an Oscar statue stands on the red carpet outside the Kodak Theatre as preparations continue for the 82nd Academy Awards in Los Angeles, Calif. The motion picture academy says it's extending the deadline for members to vote for the Academy Awards to Jan. 4, 2013, following criticism of its new electronic voting system. The 85th annual Academy Awards are scheduled for Feb. 24, 2013. (AP Photo/Amy Sancetta, File)

LOS ANGELES (AP) ? Oscar voters will have an extra day to cast their ballots.

The motion picture academy says it's extending the deadline for members to vote for the Academy Awards to Jan. 4, following criticism of its new electronic voting system.

The nominations are set to be announced Jan. 10.

Ric Roberton, chief operating officer of the Academy of Motion Picture Arts and Sciences, said the extension will make the transition to online balloting as smooth as possible.

The academy partnered with electronic voting firm Everyone Counts Inc. earlier this year to develop the first Oscars online voting system.

Voting in the past has been compiled strictly through paper ballots. The new system allowed members to vote either online or through the mail.

The 85th annual Academy Awards are scheduled for Feb. 24.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/4e67281c3f754d0696fbfdee0f3f1469/Article_2012-12-31-Oscars-Voting/id-cf2bb03c2c0b4b97a7b3ac546ec30044

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Deal will prevent spike in milk prices

Senate Minority Leader Mitch McConnell, from Kentucky, departs the Strom Thurmond room after a Senate Republican caucus meeting about the fiscal cliff, on Capitol Hill, Monday, Dec. 31, 2012 in Washington. (AP Photo/Alex Brandon)

Senate Minority Leader Mitch McConnell, from Kentucky, departs the Strom Thurmond room after a Senate Republican caucus meeting about the fiscal cliff, on Capitol Hill, Monday, Dec. 31, 2012 in Washington. (AP Photo/Alex Brandon)

Speaker of the House John Boehner, R-Ohio, walks to a closed-door GOP caucus as Congress meets to negotiate a legislative path to avoid the so-called "fiscal cliff" of automatic tax increases and deep spending cuts that could kick in Jan. 1., at the Capitol in Washington, Sunday, Dec. 30, 2012. (AP Photo/J. Scott Applewhite)

WASHINGTON (AP) ? A potential doubling of milk prices will be averted as part of the compromise that White House and congressional bargainers reached on wide-ranging legislation to avert the "fiscal cliff," a leading senator said late Monday.

Senate Agriculture Committee Chairwoman Debbie Stabenow, D-Mich., told reporters that negotiators had agreed to extend portions of the expired 2008 farm bill through September. She said that includes language keeping milk prices from rising, but excludes other provisions like energy and disaster aid for farmers.

Stabenow said she considers the slimmed-down extension to be "Mitch McConnell's version of a farm bill." She was referring to the Senate Republican leader from Kentucky, who she said forced bargainers to accept the version of the farm bill that appeared in the deal.

McConnell spokesman Michael Brumas responded: "Sen. McConnell put forward a bipartisan, responsible solution that averted the dairy cliff and provided certainty to farmers for the next year without costing taxpayers a dime."

Just a day earlier, Stabenow said leaders from both parties on the House and Senate agriculture committees had agreed to extend the entire farm bill.

Stabenow and House Agriculture Chairman Frank Lucas, R-Okla., announced Sunday that they had agreed on a last-minute move that would extend the entire farm bill and replace dairy programs that expire at midnight Tuesday. Expiration of those dairy programs could mean higher milk prices at the grocery store within just a few weeks.

But the House GOP had not endorsed the committees' extension agreement.

The nonpartisan Congressional Budget Office estimated Sunday that extending the entire bill through September, including disaster assistance for farmers affected by drought, could cost more than $1 billion this budget year.

House Speaker John Boehner, R-Ohio, has pushed back on passage of a new five-year farm bill for months, saying there were not enough votes to bring it to the House floor after the House Agriculture Committee approved it in July. The Senate passed its version of a farm bill in June. The bill, generally passed every five years, includes food stamps, farm subsidies and other help for rural areas.

But the prospect of higher milk prices prompted some action. Agriculture Secretary Tom Vilsack has said Americans face the prospect of paying $7 for a gallon of milk if the current dairy program lapsed and the government returned to a 1948 formula for calculating milk price supports.

Extending the entire agriculture bill would have included an overhaul of dairy programs that was included in both the Senate and House committee bills. The new dairy programs include a voluntary insurance program for dairy producers, and those who choose that new program also would have to participate in a market stabilization program that could dictate production cuts when oversupply drives down prices ? an idea that hasn't gone over well with Boehner.

In July, he called the current dairy program "Soviet-style" and said the new program would make it even worse. Large food companies that process and use dairy products have backed Boehner, saying the program could limit milk supplies and increase their costs.

One of the reasons Boehner has balked at bringing up a farm bill is disagreement among House Republicans over how much money should be cut from food stamps, which make up roughly 80 percent of the half-trillion-dollar bill's cost over five years. Lucas has unsuccessfully pushed his leadership for months to move on the legislation despite the disagreement over food aid.

___

Follow Mary Clare Jalonick on Twitter at http://twitter.com/mcjalonick

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/89ae8247abe8493fae24405546e9a1aa/Article_2013-01-01-US-Fiscal-Cliff-Farm-Bill/id-bc1eeb10e43646b9a04b4ec012d05f17

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Video: Rep. Welch: This is an indictment of Congress

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