In today?s digital marketing age, more and more retail stores are building ecommerce websites. An ecommerce site enables any size retailer in any place of the world to have a global market reach. When promoted effectively, an ecommerce site can also offer immense cost-efficiency for customer acquisition and product sales.
Parallel to the enormous growth in ecommerce, most industries and product sectors are being dominated by a few major ecommerce giants. These powerful players often have a prominent brand image accompanied by targeted search engine ads and wealthy online marketing budgets. This has made competing against such ecommerce sites a difficult endeavor, especially for small e-retailers with limit ad spend.
In sectors where it might seem impossible to steal market share from ecommerce goliaths, there is usually always a way to capture a good chunk of customers. The trick is to get the creative juices flowing and find out which channels are the most relevant, least competitive, and cost-efficient. Below we highlight three tips that can help small business ecommerce sites compete with big budget brands.
Carve a Fine Niche
One of the most important approaches to building a successful ecommerce store is to establish a very specific market niche. This is particularly significant for boutiques and small business retailers with a very distinguished inventory. Unlike some large ecommerce stores that offer a broad range of goods, determining a very focal niche will help to establish a retailer as a specialty provider for a certain category of
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Source: http://www.thmg.com/ppc-tips/tips-for-small-e-retailers-competing-against-ecommerce-giants/
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