Thursday, March 28, 2013
Qualcomm's Got The Cash And The Market Share, But All It Really Wants Is To Be Noticed
Pool little Qualcomm: $100 billion in market cap but nobody knows your name. At least that's the song the company is singing in a new MIT Technology Review article today, which features Qualcomm Chief Marketing Officer Anand Chandrasekher basically begging for attention. Qualcomm is the Intel of the mobile world, after all, but without garish stickers on every PC, a two-word catchy slogan and mascots in brightly colored cleanroom suits, it doesn't enjoy the same level of public recognition.