Creating Cleaner Customer Service

On average, it costs you five times as much to win over a new customer as it does to retain an existing one, and yet, customer service is one of the least developed strategies in most businesses today. Why is that?

For most business owners, there simply isn?t enough time to keep up with customers, when the day-to-day business objectives get in the way, and customers are not loyal by nature. Even so, customer relationships should never be left to chance, so here are some tips for giving your customers that extra bit of encouragement to stick with you, rather than the competition:

1. Care About Their Happiness

A happy customer is a return customer, which will make you happy as well. Every time your business interacts with a customer, whether it is in person or over the phone, try to gauge how they are feeling. When you begin to build a more solid relationship withone, then you can even try to do a quick survey to get the details about their feelings towards your business. This will demonstrate to them that you intend to continually improve on your customer service, which will also keep them coming back.

2. Consult With Employees

Your employees have the ability to offer unique insight as to the level of your customers? happiness, especially the ones that interact with customers on a daily basis. This makes them a valuable source of information, as they can offer real eye-opening insight about what the customers? experiencesare like when they do business with you.

They may be able to see obstacles that customers have to overcome in order to use your product, or they may even see good opportunities for more business. Your staff members are the ones closest to your customers, so use their wisdom.

3. Use Data to Drive Your Business

If you don?t already collect and use valuable customer data to your advantage, then now is the right time to start doing so. Using business intelligence software is a great way to collect and organise all of the data associated with your business into coherent reports,which will allow you to make strategic business decisions. When it comes to your customers, having this data makes it easier for you to serve them properly,as well askeep them connected to your organisation.

4. Have a Solid Customer Support System

One of the common complaints that you will hear from customers is that it?s hard to get personalised support from businesses, especially the big ones. It is crucial to have a solid system that provides your customers with the support they need, if you want to keep a good relationship with them.

Your customer support system will, of course, be different depending on what kind of business you have, but whether it is something technical, like computer support, or simply having someone who can answer general questions about products, it is equally important. Customers will look for support in many ways, from calling or coming into the store, to looking on your website, so make sure all the channels of communication are open and available.

Having a streamlined customer service strategy is vitalfor any type of business because, when it comes down to it, it really is all about the customers.

Source: http://www.appleshow.cc/creating-cleaner-customer-service/

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